Evil Spirits Distillery has devised a clever marketing scheme to sell their vodka, which may or may not be delicious. (It will most certainly get you drunk, but then so will Sterno.)
Regard:
Based on some of the photos posted at Who Forted? it looks like the "deluxe" bottle may come with an actual Ouija board. There's no indication how much it will cost, but we're sure it will be pricey. That's "perceived value" or some stuff. Ask your economics professor.
[Thanks to Who Forted? for bringing Evil Spirits to our attention. It's a fun blog with a regrettable name.]
