
Cronin's text introducing ICP Parking Lot gets at something about Juggalo culture that's generally overlooked: "They have built an entire lifestyle and genre of music with little to no main-stream backing over the last 15+ years."
It's a detail mentioned early on in this 17-minute long infomercial advertising The 2010 Gathering -- a four-day long multi-media festival and the only sponsor is Insane Clown Posse's own media company, Psychopathic. Chew on that for a minute. Four days of music, film, and other entertainments all done without outside corporate sponsorship.
Does Burning Man have corporate backing? Did Dischord ever put together anything this big? Counter-culture, punk, DIY ... whatever. Be impressed or be afraid, but do pay attention.